Pan-African digital newsroom

Telling Africa Through African Eyes

We believe the most important stories about Africa should be told by Africans, with nuance, depth and a commitment to truth that centres the people shaping the continent's future.

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Who we are

Mission & vision

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Mission

“To tell Africa's stories with a unique touch.”

We report on the people, cultures, systems and ideas shaping the continent, with a commitment to nuance, context and truth.

Vision

Africa's most trusted platform

To become Africa's most trusted and influential platform, reshaping global narratives about the continent by amplifying authentic African perspectives, promoting accountability, and celebrating the diversity, resilience, and progress of African societies.

What we stand for

Eight values, one newsroom

  • Truth & Integrity

    We are committed to factual, ethical, and responsible journalism that earns public trust.

  • Cultural Pride

    We celebrate Africa's cultures, languages, history, creativity, and identity with respect and depth.

  • African-Centered Storytelling

    We believe African stories should be told with authenticity, dignity, and context.

  • Courageous Journalism

    We pursue stories that matter, even when they challenge power, systems, or dominant narratives.

  • People Centered

    We focus on stories that affect ordinary Africans and amplify underrepresented voices and communities.

  • Innovation & Creativity

    We embrace digital media, visual storytelling, documentaries, podcasts, and emerging technologies.

  • Pan-African Unity

    We promote collaboration, understanding, and shared progress across African nations and the diaspora.

  • Accountability & Impact

    We believe journalism should drive awareness, dialogue, justice, and social transformation.